Until now, businesses were employing AI tools cautiously. Now they see immediate AI integration into competitor tools and marketing, and possibly even use ChatGPT, which some may find impressive while others criticize it as underwhelming for their use case.
It has now become more difficult than it should be to figure out what to attempt with AI and how to use it efficiently to save time. This is the sort of work that we help businesses with.
Content
Businesses usually find it easiest to begin with AI for content, and time-saving is most evident here, and also the most immediate. AI tools can help with the hard work that goes writing content like website copy, blog posts, products description, email templates, and more. After AI does the hard work, a human eye is still needed to vet the content. AI output is still highly dependent on the quality of the input, but when one considers the alternative of starting out completely from scratch, the time saved is still significant.
We help businesses create a repeatable content process instead of one-off content experiments. This means a more frequent output and more clarity on what tools can and can’t do.
Automating Repetitive Business Tasks
We know that many routine repetitive tasks like drafting repetitive communications, responding to common questions, and summarizing documents consume valuable time. AI can fully handle these tasks. Or handle it by completing a first draft that a person has to review before it gets sent out.
Saving time on these individual tasks may not seem that significant. But when added throughout the course of a work week, the time saved is notable.
Getting Started
There are many AI tools worth trying that are quite affordable and require no integration. Business believe the often have high costs and complicated integrations. The challenging part tends to be being confident enough in the quality of the outputs to actually start using it for that purpose. The way to build that confidence is to use it consistently rather than using it once in a while.
We can help businesses identify the right tools and walk through their initial setup. AI tools in general require business to take a hands-on approach. A major hurdle to effective implementation is that they are often not given proper guidance.
Being Honest
A lot of tools that are being pushed as new AI tools don’t deliver the promised potential. It’s no critique when we point out these things, nor is it a reason to not believe in the usefulness of AI. The reality is that usefulness of many AI tools are yet to be determined, and when we recommend a tool or even a AI business tool, we make sure to only recommend things that we have personally vetted.
Our goal is to support companies in deriving tangible benefits from AI rather than trying to persuade them to integrate AI into their business operations today, tomorrow, or any time soon. For certain activities AI is a time-saver, for others it may actually be a bigger time investment to implement. Determining this in relation to a specific business is typically the most useful starting point.