Three seconds is the benchmark for how long a user will wait for a web page to load. Web page loading time will determine whether a visitor returns to the page for a second time. Most visitors will not return. Ignorance is not bliss for the web builder, who can’t identify the deficiencies the visitors see, compared to the web page’s competitors.
In a crowded marketplace, customer focused websites with a clearly defined customer purpose stand out. A web builder with a customer focused purpose will make the user journey and user experience simple and clear. A website is not a good website, if its sole purpose is to look nice.
WordPress
WordPress is a web building application with market leadership share. Statista indicates that \”approximately 40% of all website built worldwide are created in WordPress\”. This means a website builder is likely to find as many company sites as personal blogs in a single visit to a small WP site on the internet. This is good news for the small business owner who needs to update his/her internet page as often as they update their personal pages.
WordPress saves a small business owner time and money. Small business owners can edit their website and are not reliant upon a web developer to make routine and small changes. Large changes which may need a developer’s expertise may be made with relative ease because, if a business developer is unable to help, a technically competent WordPress developer can be used.
Business websites can be as simple as five or six pages, or they can have e-commerce, customized biz, booking applications, and a myriad of other custom designed functionalities. The fundamentals of web building may be simple as loading time and clean code, but they also include design functions of the web pages. Search engines are quicker on websites that are uniform and good looking.
Mobile
Over half of all web traffic comes from mobile users. In certain industries, that number skew even higher. Rather than retrofitting websites for mobile later down the line, we build responsively from the beginning. Google factors mobile usability into their rankings, and a nonresponsive site suffers from low rankings and traffic.
Design
Good design in a commercial context is mostly about clarity. It should be as easy as possible for a user to understand the purpose of the website, find what they\’re looking for, and complete the next step be it making a phone call, filling out an inquiry form, or making a purchase. That is the objective of the site.
There is a natural tendency for design clients to prefer something visually impressive over something that has operational integrity. While it is understandable, an easy-to-use site will retain users far longer than an impressive design that is user-unfriendly or a design that is out of date.
Technical SEO From the Start
A site build is an opportunity to develop the technical foundations that will guide the rest of the site to success. Things like heading structure, page speed, and indexing directives are are easier to fix before content is added. If a business plans to put effort into SEO, starting with a well-built site reduces friction for all the later steps.
Continuous Assistance
One of the things WordPress helps you do is maintain your site with current software, themes, and plugins, because if you let them sit and become outdated, you open up security flaws, and then become subject to disruptive compatibility issues. Which creates unnecessary problems that are very easily avoidable.
For business that are too busy to maintain their site, we provide continuous maintenance, and for those who would like to manage things, we do a complete hand over.
In any case, you will not get a site with no maintenance confusion.