Two businesses may be offering the same product or service. But the business that is listing on the first page of Google is getting the most enqueries. The competing business can be said to be eliminated. For most people searching online, they won’t check beyond the first page of results.
Being on the first page is a time-consuming practice in SEO, and it’s not uncommon to wait 3-6 months before you start to see any results. The timeline can even be longer in more saturated markets. Since ads are ppc (pay-per-click) and stop driving traffic to your site the moment you stop paying, businesses are willing to spend on SEO in the long run because it means ranking for free (non-paid) traffic.
Technical SEO
Businesses typically think about this component once something has gone wrong. Without any sort of optimization (loading speed, site structure, or issues that affect how a search engine is crawling and indexing the site), even the most well-written content can still not rank. We prioritize these audits because it usually improves everything that follows.
On-Page Work
Each page on a site should have a clear purpose and be set up to rank for specific terms — proper titles, meta descriptions, heading structure, and content that reflects what people are actually searching for rather than what the business assumes they’re searching for. The two are often different, and the gap matters more than most businesses realise.
Google’s ability to discern useful content from meaningless content is improving. Page’s that address a subject matter and provide little content will most likely not be ranked. We assist clients to develop content that will have recognition in search engines and offer a different service than content for the sake of it.
Businesses that serve the public from a specific location have different requirements to be visible than businesses that serve a geographical area. Planning the Google Business Profile, establishing local citations, and configuring the site to communicate the service areas helps. These factors are often underestimated and are useful to address at the beginning.
Understanding what target audiences are searching for is a critical starting point for key word research and s leading to an alinged SEO efforts. We prioritize this to develop content strategies, determine on-page approach, and identify the most effective areas to rally efforts. We do this groundwork so for the right reasons rather than relying on vague assumptions.
Our Objectives and Results for Period Reports explain what work has been done, outline any changes, and describe what is planned. Activity reports are designed for people to read, not to be filed away. We strike a balance to give a realistic picture without misleading people with some pieces of data to make it look like a busy period when in fact the results are below expectations.
SEO acquires businesses with a long term vision. With a longer wait comes a longer reward. Its best practicing to be upfront about when SEO isn’t the optimal path to take. When immediate results are necessary, paid search is typically the best option. Both methods are complementary and when used together, long term businesses typically see the best results.